Why Exhibit

WHY

EXHIBIT?

WHY

EXHIBIT?

The Leading Hub For Recruiting & Empowering UAE Talents

Ru’ya 2026 (from 28-30 September) is the UAE’s leading platform for Emirati youth empowerment, connecting your company with ambitious students, fresh graduates, and job seekers.

With the support of the Emirates Human Resources Development Council, Dubai Government Human Resources Department, and Knowledge and Human Development Authority, your participation will advance your Emiratisation goals while building a strong pipeline of skilled Emirati talent.

BOOK YOUR STAND DOWNLOAD RU’YA 2025 REPORT

KEY BENEFITS OF EXHIBITING

01

ACCESS TO EMIRATI TALENT

Meet over 18,000 Emirati youth in one place — motivated, career-ready, and actively seeking opportunities.

02

QUALIFIED PREPARED CANDIDATES

Candidates have been exposed to real-world business challenges, workshops, and competitions through Ru’ya Empowerment Journey giving them the mindset and skills to contribute from day one.

03

ON-THE-SPOT HIRING

Conduct live interviews, assessments, and recruitment activities from your stand.

04

STRENGTHEN YOUR EMPLOYER BRAND

Position your company as a leading force in Emiratisation and future workforce development.

05

NETWORK WITH GOVERNMENT & INDUSTRY

Join 180+ public and private sector organisations committed to national workforce goals.

06

CUSTOM ACTIVATIONS

Host your own workshops, panels, competitions, or interactive demos to showcase your workplace culture and attract aligned candidates from your stand.

07

MASSIVE VISIBILITY

Benefit from a AED 11.71M coverage value and 19.2M impressions achieved on social media channels resulting in 7.6M reach.

DON’T JUST TAKE OUR WORD FOR IT

It was our first time participating at Ru’ya 2025 and was incredible! It allowed us to connect with talented candidates, raise brand awareness, and gain insights into how other companies are advancing their Emiratisation efforts.

Spinneys

If your university aims to engage UAE Nationals, Ru’ya is a must. It’s the perfect platform to connect with recent graduates exploring their next steps and to showcase flexible study options that support both career growth and education.

Canadian University Dubai

I attend Ru’ya because it’s one of the best places to explore real job opportunities. There are so many companies here actively hiring, and it really shows the government’s commitment to supporting Emirati talent.

Mohammed Khalfan

Ru’ya is such an inclusive platform! It brings together employers from every field, giving us the chance to explore different career paths and even do on-the-spot interviews. It’s the perfect place to connect and take that next step in our careers.

Mahmood Abdullah

At first, I didn’t expect these competitions to have such real impact. But after connecting with professionals and investors, I saw how much potential they offer. Ru’ya truly gives us the tools and support to turn our ideas into something real and that’s incredibly motivating.

Maryam R.

DIVERSE INDUSTRIES, ONE DESTINATION
Explore the Sectors Represented at Ru’ya