Empowering Emirati Women: How Al Ghurair is Pioneering the Emiratisation Drive and Fostering Career Success

Author: Siham AlBalooshi, VP – Emiratisation, People & Culture

At the heart of the United Arab Emirates, a transformative journey is underway - one that underscores the pivotal role of Emirati women in propelling the nation's Emiratisation initiative forward. As the UAE focuses on bolstering its domestic workforce, the empowerment of Emirati women emerges as a cornerstone of this movement. Through dedicated efforts and progressive approaches, Emirati women are breaking down traditional barriers, stepping into diverse sectors, and reshaping the landscape of innovation and Emiratisation.

For this to succeed, companies across the region must support their efforts, and champion the cause of Emirati women, by providing them with opportunities to forge fulfilling careers. across a myriad of industries. This article delves into the importance of these endeavours and the pivotal role Emirati women play in driving both Emiratisation and innovation in the UAE. At Al Ghurair, our commitment to promoting Emirati women's careers isn't just an aspiration - it's a reality that we are bringing to life, every day.

Creating Equal Opportunities

Al Ghurair Investment stands as a model for equal opportunities, offering a diverse array of roles across sectors to both men and women, for both expatriates and Emiratis alike. We are resolute in breaking down the barriers that have historically kept women out of certain industries. From engineering, construction, and manufacturing to finance, Al Ghurair Investment provides a platform for women to excel in roles that were once considered male-dominated. This shift in perspective is contributing to the reshaping of industries and the empowerment of women across the UAE.

Dismantling Gender Bias

We are resolute in our efforts to eliminate gender bias from career paths. By encouraging Emirati women to explore opportunities across a wide range of sectors, we are challenging stereotypes and demonstrating that women can thrive in any field. Through our inclusive approach of being people-oriented, Al Ghurair Investment is helping to level the playing field and redefine the possibilities for women in the workforce.

A Holistic Approach to Learning and Development

Al Ghurair prides itself in providing opportunities for its people to be purpose-led, and to Perform, Learn and Grow. Learning and development is the cornerstone of progress, and we recognise this by fostering an environment that not only prioritises learning but also empowers every Emirati female. Our approach is all-encompassing, offering a comprehensive array of opportunities for personal and professional growth tailored to the unique strengths and aspirations of each individual. From honing critical thinking skills and project management expertise to nurturing soft skills that transcend boundaries, our commitment to education is resolute.

However, this commitment extends far beyond theoretical learning, as we place Emirati women at the centre of real-world on-the-job experiences across core corporate functions. In doing so, Al Ghurair ensures a holistic understanding of the business landscape, propelling these women toward meaningful empowerment.

Customised Learning Journeys

We recognise that learning is personal, and so we are dedicated to recognising and nurturing the unique passions and talents of each Emirati woman across our business. This commitment to individual growth is evident in the bespoke 'on the job' training plans crafted for its graduate trainees. These plans are carefully curated to align with professional aspirations, ensuring that curiosity is met with guidance, and enthusiasm is met with resources. This approach empowers Emirati women to flourish as they pursue their passions across the multitude of roles available within our diverse group.

Mentorship: Illuminating Paths to Success

An essential pillar of Al Ghurair's Emiratisation strategy is mentorship - an avenue that has proved invaluable in empowering Emirati women on their career journeys. Seasoned professionals who are upskilled and certified to be mentors are thoughtfully paired with budding talents, creating a symbiotic relationship where skills, knowledge, and experiences are exchanged freely. This mentorship goes beyond skill development; it ignites a passion for progress, fostering an environment where innovation thrives, and aspirations are nurtured.

Diversity in Action

Al Ghurair Investment walks the talk when it comes to diversity and inclusion. With over 80% of its Emirati workforce being female, our commitment to providing opportunities and upskilling local women is evident. This workforce composition is a testament to Al Ghurair's dedication to creating Emirati leaders for the future by breaking stereotypes, fostering inclusion, and empowering Emirati women to stand shoulder-to-shoulder with their male counterparts.

In conclusion, Al Ghurair Investment stands as a beacon of progress and empowerment in the UAE. Through our Emiratisation programme, and particularly its focus on supporting and advancing Emirati women, the company is driving change from within. By embracing gender equality, fostering personal and professional growth, and championing mentorship, Al Ghurair Investment is not only enhancing the careers of its people but also contributing to the advancement of the UAE's workforce and society at large.

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Source: Al Ghurair