Company Profile
The Brands for Less (BFL) Group is one of the world’s leading off-price retailers of fashion and homeware. Based in the United Arab Emirates, they serve over seven markets across the Middle East and Europe. Their journey started with their unique off-price business model – ‘Brands for Less’ – in Lebanon in 1996.Four years later, in the year 2000, the Group established a new home in the UAE. Their goal is to delight customers and entice them back with the promise of exceptional pieces all at up to 80 percent off the original retail price for designed designer brands.
